This course deals with the scientific explanatory perspective of the phenomenon of mass communication, the basic concepts associated with it, and the types and fields of communication. It also includes models and theories presented by various schools of thought, including the historical theory of communication, theories of media systems, theories of the impact of traditional and modern communication and media (direct impact theory, two-stage communication model, information seeking model, innovation diffusion theory, agenda setting model, and the silent majority, and media frameworks and others), theories of the organizational structure of the media, theories of the communicator and guarding the media gate, and theories of violence and the media. The course also deals with critical media theories (media, Frankfurt School, critical cultural theory, political economy theory, media, and hegemony theory). The course discusses modern theoretical models and frameworks that explain digital media, the most important of which is network theory