Upon completing the program, the student is expected to be able to:
- Demonstrate a deep understanding of the fundamental concepts, terminology, principles, and theories of digital communication.
- Design, produce, and accurately disseminate digital content across various digital communication platforms.
- Apply professional principles of news writing and editing to modern digital communication channels.
- Assume responsibility and adhere to ethical standards and regulations governing digital communication.
- Effectively utilize social media platforms for digital advertising and marketing purposes.
- Connect and differentiate between the disciplines of journalism, media, information technology, and public relations.
- Practice scientific thinking, logical analysis, and critical reasoning when addressing political, cultural, and societal issues.
- Keep pace with technological advancements in digital media applications and the production and dissemination of digital content.
- Demonstrate the ability to work collaboratively, engage in continuous learning, and explore new ideas and applications for managing, analyzing, and disseminating information and knowledge.
- Apply acquired knowledge and skills to develop innovative media and entrepreneurial projects.
- Proficiently use modern methodologies and techniques to conduct quantitative and qualitative research in the field of digital communication.