1. Theoretical Aspect: This involves weekly lectures and seminars discussing the latest topics in the field of digital communication to enable the students to acquire the necessary knowledge, trends, and professional experiences.
2. Practical Aspect: This focuses on training the students in digital communication skills, including writing, editing, creating, and publishing digital content in various forms: written, auditory, and visual.
3. Research Skills: Emphasis on scientific research skills, including ethics, data collection from the field, analysis and interpretation, and deriving results leading to the university thesis.
4. Field Training: Practical training in institutions specializing in digital communication to enable the students to apply their theoretical knowledge in the field.